Are you a business owner, who is offering your products or services to customers in the neighborhood? Then you must take a look at Google Local Services Ads. It is a great method available to enhance the visibility of your business among potential customers in the region.
What exactly are Google Local Services Ads?
You can call Google Local Services Ads as pay per lead ads. In other words, you will only have to pay if a customer calls you or sends you a message via the ad. There is a significant difference in between pay per lead ads and pay per click ads. When it comes to pay per lead ads, you will be bidding on the leads, instead of clicks. If you don’t want to pay for the clicks that don’t convert into leads, this is the best solution available out there to consider.
The Google Local Services Ads will be visible through Google search engine results pages. In fact, you can display the ads on desktop, mobile, and tablet devices. These ads will even be visible on voice search. However, the rank of the Google Local Services Ads will be determined by proximity of the person who initiate the search with your business and the positive reviews that your business has achieved.
Why should you consider Google Local Services Ads?
We strongly encourage small and medium businesses that have a local customer base to go ahead with setting up Google Local Services Ads. Let’s take a look at some of the prominent benefits that you can experience with these ads.
- You can get more leads
The biggest benefit that you can receive out of Google Local Services Ads is the ability to receive more sales on your way. That’s because you can make your business visible to people who help you with generating sales. This will not be a waste of money because you will only be paying if a customer sends you a message or calls you via the ad.
- You can earn customer trust
Along with Google Local Services Ads, you will be able to receive “Google Screened” and “Google Guaranteed” badges to your Google My Business profile. Your customers trust Google and this badge will get them to trust your business as well. Hence, you can make your business look credible, and your customers will buy what you offer with confidence.
- You can make your ad visible to the right people at the right time
After configuring Google Local Services Ads, you can make the ad visible to people who search on Google at the right time. This will help you to get more leads to come on your way. As of now, Google Local Services Ads are available to businesses across following industries:
- Appliance repair
- Countertop service
- Carpet cleaning
- Carpentry
- Fencing
- Financial planning
- Foundations
- Flooring
- Electrical
- Junk removal
- HVAC
- House cleaning locksmith
- Lawn care
- Law
- Landscaping
- Siding
- Roofing
- Real estate
- Plumbing
- Pest control
- Moving
- Window services
- Window cleaning
- Water damage services
- Tree services
- Tax services
If your business is in any of these industries, you may go ahead and set up Google Local Services Ads now.
Final words
Google Local Services Ads is a perfect solution available for local small and medium scale businesses, which prefers to have phone leads. If you are eligible for Google Local Services Ads, you can set it up and experience all the benefits coming on your way.